Nathan Cole

Money & Personal Finance Writer·Berlin, Germany

Nathan Cole writes about money for Zovora Trends — how to earn it, invest it, and think about it. Based in Berlin, he covers personal finance, investing trends, and the economic forces that affect your wallet. Nathan's approach is practical and direct: no jargon, no hype, just clear thinking about financial decisions that matter.

Personal financeinvestingfinancial planningeconomic trends

Articles by Nathan Cole (6)

money

77% of Gen Z Uses AI for Money. Here's What They're Actually Getting (and Risking)

Seventy-seven percent of Gen Z now uses AI for personal finance, driven by a price collapse that brought advisory fees from $5,000+ annually down to $10-30/month. These tools excel at spotting spending patterns and running real-time scenarios, but users trade data privacy and face risks of algorithmic errors. The gap between interest (86%) and actual adoption (40%) reveals ongoing trust barriers, even as 98% of early adopters report positive experiences.

6 min read·Jun 17

money

Gen Z Just Cut Spending by 13%—And They're Actually Happier About It

Gen Z has cut spending by 13% and embraced intentional shopping—not out of shame, but strategy. With 69% living paycheck-to-paycheck and 79% waiting for sales, this generation is rewriting the rules of consumption: research before buying, compare prices, align purchases with values. By 2030, Gen Z's $12 trillion spending power will be shaped by these habits being built right now.

4 min read·May 6

money

Ad Revenue Is Dead Money: Here's How Creators Actually Make $100K+

The creator economy is booming ($205B today, projected $1.3T by 2033), but most creators are struggling. While ad revenue remains the largest single income stream at 21.6%, it's unreliable and entirely platform-dependent. The real money flows through creator-owned IP: merchandise, subscriptions, and brand deals. Successful creators treat their audience like a business asset, not a vanity metric—launching owned revenue streams within 6-12 months of building an audience. Only 4% of creators earn over $100K annually, but that gap exists because top creators diversified away from ad dependency early.

4 min read·May 3

health

The FDA Could Approve the First Regulatory T Cell Therapy This Spring

As soon as spring 2026, the FDA could approve the first regulatory T cell therapy, designed to prevent graft-versus-host disease in bone marrow transplant recipients.

4 min read·Mar 21

Concert crowd with colorful stage lighting

culture

From TikTok Meme to 25M Concurrent Users: The Bizarre Economics of Brainrot

Italian Brainrot, a TikTok trend featuring AI-generated characters with pseudo-Italian names, has evolved from viral videos into a billion-dollar gaming and cultural phenomenon. With Roblox games reaching 25 million concurrent users and mobile apps generating millions of downloads globally, this absurdist trend represents a fundamental shift in how Gen Alpha consumes content and how brands must adapt to stay culturally relevant.

5 min read·Mar 19

culture

Why 55 Million People Watched a Ballerina Do Nothing (And What It Says About Your Brain)

Italian brainrot content, exemplified by Cappuccina's 55 million views, represents Gen Z's deliberate rebellion against optimization culture rather than mindless consumption. While generating real economic opportunities through billion-visit Roblox games and brand partnerships, the trend signals a conscious choice of purposeful purposelessness over constant self-improvement demands.

4 min read·Mar 18