You're Spending $3,500 on Sleep Tech When a $0 Fix Might Work Better
The global sleep tech market has exploded to $30+ billion, but expensive gadgets often don't deliver on promises. Most sleep problems are solved by free behavioral changes—consistent sleep schedules, no screens before bed, cool dark rooms—not $400 smart rings or $3,500 mattresses. While wearables can provide useful pattern data for people with diagnosed sleep disorders, the optimization obsession itself can trigger anxiety and worse sleep for healthy sleepers.
