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    <loc>https://www.zovora.ai/trends/the-250m-shift-why-merch-now-beats-youtube-money-for-creators</loc>
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      <news:publication>
        <news:name>Zovora Trends</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-05-01T11:15:01.943Z</news:publication_date>
      <news:title>The $250M Shift: Why Merch Now Beats YouTube Money for Creators</news:title>
      <news:keywords>creator economy merchandise, creator IP revenue streams, personal brand merchandise, digital creator monetization, influencer merchandise business, creator owned products, merchandise business model</news:keywords>
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